1 Introduction to the Lean Start- Up (250 words)

2 Business Objectives. Profit, sales revenue and profit margin , objectives for the first three years (250 words).

3 Value Creation: Customer Value, Proposition Canvas (Diagram) Minimum Viabile Product (500 words)

4 Value Capture; “Lean Business Model canvas ( Diagram) 500 words

5 Detailed Development Plan (1000 words) with references to

Appendix 1 : THE CHRO Human Resources and Organisation Plan.

6 Critical evaluation of the plan and any possible future developments, competitor moves, changes in customer needs (250 words).

7 Summary: Why is a profitable, competition beating, value creating “lean investable entrepreneurial opportunity?