Wild Dog Coffee Company, a locally owned company with a single coffee shop location, serves a wide selection of espresso beverages, small breakfast and lunch menu items, and a limited evening menu. The company is planning to expand the business by adding an additional location. While different menu items may be tested at the new location, their core processes will remain the same. You have been working on a process improvement in preparation for the expansion and are now turning your attention to demand management. As an owner of Wild Dog Coffee Company, you and your business partners are planning the opening of a second location. You need to prepare an analysis and recommendations for demand management, including forecasting, inventory, and scheduling, for your current location, so you can refine the model before opening the second location. Assess the impact of advertising on product demand.

If using Wild Dog Coffee Company, the following basic assumptions will help you prepare a demand forecast: Interpret the forecasting model for the selected product.

Use a simple linear regression model to show your forecast. Prepare an inventory management analysis for the selected product.