Assignment Format and General Assignment Guidance:
·        Please read the brief and think about what the assignment is asking first.

·        Make sure you understand the assessment criteria and nature of the evidence that must be produced.

·        The submission of Part A is a briefing paper of the situational analysis research to support the marketing plan goals and objectives

·        Your research should be referenced using the Harvard referencing system.

·        Ensure you thoroughly cover and achieve on all the requirements of the descriptors in your work.

·        The recommended word limit is 1500 – 2,000 words.

·        Part B:  A completed marketing plan.

·        A marketing plan template will be provided, but it is not mandatory to use this plan.
Unit Learning Outcomes (state fully):
Learning outcomes (Awarding body Specification)

LO2. Compare ways in which organisations use elements of the marketing mix (7Ps to achieve overall business objectives.

LO3. Develop and evaluate a basic marketing plan.
Overall assignment scenario ( link to the learning outcomes)
With reference to assignment one, you have been asked by the senior management team to further research the competition and produce a marketing plan based on your findings to drive forward the marketing objectives for the organisation.
Assignment Brief and Guidance: (link the requirement of the tasks to the learning outcomes and assessment criteria)
 Using an organisation of your choice within the supermarket industry. The first objective you have been set is to research the competition and produce a marketing plan based on your findings.

This assignment has two parts:

Part A: Compare how the chosen organisation uses the various elements of the 7Ps marketing mix with that of a competitor. This will be submitted as a briefing paper for the marketing team.

The briefing paper will explain how the marketing mix and marketing process is used to achieve business objectives, relating to the two chosen organisations.

This research will inform your situational analysis and enable you to formulate marketing goals and objectives for your organisation based on the comparative findings.

Part B: Produce a marketing plan to meet marketing goals and objectives. The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of goals and objectives.

 

Learning Outcomes and Assessment Criteria

 
Pass Merit  

Distinction
LO1 : Explain the role of marketing and how it interrelates with other functional units of an organisation  

 

D1 Critically analyse and

evaluate the key elements

of the marketing function

and how they interrelate

with other functional units

of an organisation

 
P1 Explain the key roles and responsibilities of the marketing function.

P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.

 M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment.

M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation.
LO2:  Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives LO2 & 3

D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.
P3 :  Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. M3 Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.
LO3 :  Develop and evaluate a basic marketing plan
P4 Produce and evaluate a basic marketing plan for an organisation. M4 Produce a detailed, coherent evidence-based marketing plan for an organisation.

 

 

Term Definition
Explain To give an account of the purposes or reasons
Identify Indicate the main features or purpose of something by recognising it and/or being able to discern and understand facts or qualities.
Apply Put into operation or use.

Use relevant skills/knowledge/understanding appropriate to context.
Analyse Present the outcome of methodical and detailed examination either:

● Breaking down a theme, topic or situation in order to interpret and study the interrelationships between the parts and/or

● Of information or data to interpret and study key trends and interrelationships.

Analysis can be through activity, practice, written or verbal presentation
Critically evaluate  

 

 
   
IV Name Beatrice Ntim
Signature (IV of the brief) * Beatrice Ntim Date 28/09/2020

*The brief cannot be given out without this signature.