According to the textbook, charismatic people attract us with their charm and demeanor. We find people credible if they display a blend of enthusiasm, trustworthiness, competence, and power. Using power examples on page 221 as well as forms of communication (upward, downward, outward etc located beginning on page 352.

(***https://bibliu.com/app/#/view/books/9780134204260/pdf2htmlex/index.html#page_221***)
(***https://bibliu.com/app/#/view/books/9780134204260/pdf2htmlex/index.html#page_354***)

Provide an example of a communication strategy where charisma is leveraged by upper-management to influence employee buy-in toward downsizing of an organization.

-or-

Provide an example of a communication strategy where you would use charisma to influence people who are close to you to provide you with funds to start a business.