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ARG Analysis & Planning ••
story-line forward.
Review the following articles and videos explaining Alternate Reality Games and sharing examples of successful campaigns.
• Start with Wikipedia • Video explanation Part 1 and Part 2 • Beginners Guide to ARGs (2009) • Cracked Top 5 ARG Examples • ARG Puzzle Design • ARG Video Collection from YouTube
Based on what you learned from the provided resources, address the following prompts in your written post:
1. Choose an ARG example and explain specifically what makes it an alternate reality game. Be detailed enough to explain the basic story line, the various media used “tell” parts of the story, and the way the players/audience interacted with the story. Check the discussion board below before writing about your example to avoid choosing the same example as another student. To protect your choice before writing your summary, you might consider “calling” your example on the discussion board when you see it hasn’t been used by posting the name of your example and a link. (skillfully explained in a 250-400 word range).

2. Choose a non-profit organization (NPO) and brainstorm ways to use an ARG to bring awareness to their cause. ARGs can be global marketing tools or local small-scale advocacy/awareness events that last a weekend. First choose and NPO that you would like to help. Next choose a cause or mission that is important to that particular NPO (raise awareness, raise funds, fill petitions, get paiiaLiutaaiiitsaialfilag.adopt all the cats,