Describe and analyze your results. How could you, as a marketer, use this information to develop a campaign for Starbucks customers? Briefly describe that campaign.

Pick your favorite 10 personality traits provided by you. For each of the 10 personality traits, write two true/false statements you believe are applicable, and create a short survey. Have three people fill out the survey by responding to each of the true/false statements. (Pretend as though you interviewed three people) Respondents should consist of one man, one woman, and one person over the age of 40.

Describe and analyze your results. How could you, as a marketer, use this information to develop a campaign for Starbucks customers? Briefly describe that campaign.

Example of true/false statements about a personality trait:
Personality Trait: Leadership
• When I join clubs, organizations, or teams in a work environment, I tend to assume a leadership position. (True)
• In a group project or work environment, I thrive when given concrete direction that I can execute on. (False)

Leadership
Honesty
Fairness
Intelligent
Generous
Patient
Practical
Humble
Confident
Friendly