Becarful refer to page 10 and onwards. It is the individual report.
Question 1: Franchising Essay (2500 words)
Please write an essay with the following title:-
One of the growth strategies a small business might consider is becoming a franchisor. From the point of view of a franchisor critically assess two advantages and two disadvantages of franchising as a growth strategy? In addition, explain and analyse three qualities that a franchisor should look for in potential franchisees for their firm.
Your answer should be written as an essay with a length of 2000 words. Please remember that when writing an essay you should include an introduction and conclusion and you should only use headings occasionally in your work. Please also use relevant examples when writing your essay which can be from material that we have covered on the course or from your own research.
To add depth to your answers please use relevant sources and reference these. In addition to using online sources you should also refer to relevant books that have been included in the course guide (accessed via the library or online) or additional relevant books that you have found. Once you have completed this question, before moving on to Question 2, you need to include a list of references for your answer to Question 1 using the Harvard Referencing Style.
Question 2 Franchising Case Study (500 words)
For Question 2 you will need to conduct a case study of a firm that has used franchising as a growth strategy. You will need to select the firm that you wish to study yourself. You can choose either a well-established firm or a firm that has only recently adapted the strategy for your answer to this question.
When completing your case study please cover the following areas:-
i) The reasons that the firm adopted franchising as a growth strategy.
ii) The way in which the firm has organized its franchising strategy.
iii) An assessment of how the use of franchising has helped the firm to grow.
Before deciding on the firm that you intend to study it would be a good idea for you to do some initial research in order to be sure that enough information is going to be available. Some ideas for sources of information that you might use in researching this piece of work are firm websites, firm annual reports and relevant media sources (eg the Economist Magazine, the Financial Times newspaper and other quality media sources). Once you have completed your answer please include a list of references that you have used for this question using the Harvard Referencing System.
Re-sit Assessment Details
If you don’t pass a module at the first attempt, you may be eligible for a re-sit opportunity on the failed assessments. This will be confirmed after the Progression and Award Board (PAB) at the end of the term in which the module was completed. Note that marks on a re-sit assessment are capped at a pass mark unless extenuating circumstances has been applied for and accepted. For further details, see your programme handbook. Full details of the Re-Sit assessments will be provided at a later stage but they will be based very closely on the ‘Reflective Report’ and ‘Individual Report’ which have been outlined above.
