‘To what extent do the concepts of health & well being used by the ‘Every Mind Matters’ campaign have an influence on the mental health of individuals in the community, and what factors may impact upon the campaign’s success? Assessment criteria•Knowledge and understanding of concepts and theories of health & wellbeing from a holistic perspective.•Ability to engage in analysis and application of health wellbeing theory and practice, to identify and examine factors influencing the health and wellbeing of target population.Points to includeThe essay will use a standard format of introduction, main body and conclusion.The essay will demonstrate a clear understanding of concepts of health & well-being and their application to the health promotion campaign. The analysis should examine the concepts of health & well being used by the campaign and the potential impact on mentalhealth (Concepts of health may include definitions of health, approaches or models of health). The essay will include discussion the holistic approach to health promotion and factors that influencethehealth of an individual. The analysis of the concepts of health used by the campaign and the influences on health will lead to a discussion on the challenges of implementing the Every Mind Matterscampaign successfully. Throughout the essay, you MUST focus your answer on concepts of health & well-being used by the intervention campaign, Every Mind Matters.Support all discussions with relevant evidence e.g. examples, explanations, primary data. This should come from a range of quality academic sources.Ensure that you proofread your work prior to submission.Ensure that you include a reference list (this should only include sources you have read and used in the essay).