In the attached report, London had been identified as being the most attractive city for the product launch of the SEAT ‘Minimό’. SEAT has recommissioned your services to undertake further research into the city that had been recommended in the report. the report divided into :
1- 1. Apply the 5-Forces model to critically analyse the competitive environment of urban mobility provision in London city.
• Remember that you can present a summary of key points in a table or diagram.
• A SWOT analysis is not acceptable.
700 words
2. Apply the Value Chain model to identify which of SEAT’s internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minimό’ into london.
• Remember that you can present a summary of key points in a table or diagram.
• A SWOT analysis is not acceptable.
700 words
3. Critically evaluate the various modes of entry that are relevant to SEAT and recommend – with justification – the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.
• Remember that you can present a summary of key points in a table or diagram.
650 words
4. Provide a critical reflection on the extent to which you believe the SEAT ‘Minimό’ represents an example of creating shared value (CSV); support the answer with reference to relevant CSV literature.
; 650 words
