Choose a company or product that would compete with your resturant business. Describe the overall market (such as the hotel market or, more defined, resorts or B&B) and potential market segments therein. Identify a market segment the competitor has targeted and explain how the competitor has differentiated itself from its competitors to position itself in the market.
What does this mean for your business?
Consider the following:
What roles do product attributes and perceptions of attributes play in the positioning of a product?
Can an attribute common to several competing brands contribute to a successful positioning strategy?
