Determine the operating expenses of the business for the first two years, identifying fixed and variable expenses.
Formulate a plan to cover startup and ongoing operations expenses, as well as your personal financial requirements to remain solvent until sufficient business cash flow begins.
Describe anticipated revenue sources (agent fees, commissions, desk fees, etc.) and when your cash flow will begin, along with when you anticipate the break-even point will occur (when revenue equals expense).
Discuss the overall viability of the business based on your financial projections.