– Discuss how ethical and legal issues affect a marketing communications strategy.
– Assess the importance of effective communication and choice of media in the overall marketing communications strategy of a business.
– Evaluate the extent to which ethical ad legal issues impact on the choice of a marketing communications strategy.
Section 2 –
– Explain, using examples, how two contrasting businesses use marketing communications techniques to raise awareness and boost revenue.
– Compare how two contrasting businesses use marketing communications techniques to raise awareness and boost revenue.
– Evaluate the success of the marketing communications strategies used by two contrasting businesses.
