Crossing the disruptive product chasm problem statement
The case write up’s should include 3 key elements:
A brief, clear delineation of the problem statement (problem which need to be solved in case),
Full assessment of context (e.g. trends in technology, consumer preferences, competition, public policy…etc.)
A well substantiated recommendation.
Case Study Questions: (for consideration in developing the problem statement, “pressure diagram” assessment of key contextual factors and ultimate recommendations-please note: these study questions are not designed to be answered explicitly but instead act as considerations for the development of your problem statement, contextual analysis and recommendations)
Note: 11 font size, two-page (single spaced with up to 2 pages of appendices)
What does 3nethra offer to the doctor, the hospital management and the community?
Does the use of 3nethra require changes in the existing system of ophthalmic practice? Is it an addition to or a substitute for the existing system?
Where is 3nethra on the adoption cycle? Does it command critical mass of appeal/share in the early market?
Discuss the risk of 3nethra falling into the “chasm” as the adoption rolls on. How can this be averted?
