Demonstrate critical and innovative thinking to evaluate alternative service strategies and in doing so, find an effective solution that best benefit various stakeholders

Services Marketing

This assessment is linked with the following Course Learning Outcomes:

CLO1 Apply relevant service theories, models and frameworks to evaluate business situations

CLO2 Develop appropriate service strategies and tactics to improve business outcomes

CLO3 Demonstrate critical and innovative thinking to evaluate alternative service strategies and in doing so, find an effective solution that best benefit various stakeholders

CLO4 Draw on appropriate data sources through your research effort to justify your service solutions to a business strategy.

CLO5 Implement and manage service solutions that benefit various stakeholders

CLO6 Communicate your service solutions at a high standard, that is, within the conventions of academic standards at a masters’ degree level