Describe the company’s history, products, and major competitors by accessing the  database which offers company financials, descriptions, history, property, subsidiaries, officers and directors and by accessing the Business Insights database.

SWOT Analysis

Describe the company’s history, products, and major competitors by accessing the  database which offers company financials, descriptions, history, property, subsidiaries, officers and directors and by accessing the Business Insights database.

Assess the financial performance and condition of the organization.

Next, conduct a SWOT analysis using the SWOT Analysis Template download. Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Copy and paste the completed table from the template into your SWOT analysis paper.

In the evaluation portion of your paper of your SWOT analysis:

Describe the specific areas that indicate a need for change.

Determine what changed objectives, or newly implemented interventions, are required to improve the company’s position within its market.

Assess the trending performance of the company and provide recommendations for improvement.

(NOTE: Incorporate the feedback you receive from your instructor and save your work. It will be part of your Strategic Plan Final Project for this course).

The SWOT Analysis paper

Must be from five to six double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center’s APA Style (Links to an external site.) resource.

Must include a separate title page with the following:

Title of SWOT Analysis

Student’s name

Course name and number

Instructor’s name

Date submitted

Must use at least two scholarly and/or credible sources in addition to the course text.

The Scholarly, Peer Reviewed, and Other Credible Sourcestable offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

Must document any information used from sources in APA style as outlined in the University of Arizona Global Campus Writing Center’s Citing Within Your Paper (Links to an external site.) guide.

Must include a separate references page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center. See the Formatting Your References List (Links to an external site.) resource in the University of Arizona Global Campus Writing Center for specifications.