Digital footprint analysis of an organization

In this assignment, you are expected to produce 2000 words report where you will explore the concept of digital footprint, analyze what a bad digital footprint looks like

Assess why digital footprints can be dangerous for individuals or an organization, what could be done to build a good digital footprint or erase a bad one?  Critically analyze the digital footprint of an FTSE 100 organization of your choice.