Based on Zara’s outsourcing strategy and physical distribution scheme described in the article, what do you think are challenges that the company will face to sustain its growth?

Discussion Assignment #4

Zara is the main chain of the apparel retailer Inditex Group, developed in the 1990’s, and is a quick operations system that enabled its fast-global expansion. This system introduced the concept of Fast Fashion and revolutionized the sector.

Read the article Zara’s Fast Fashion Edge and answer the following questions:

• Based on Zara’s outsourcing strategy and physical distribution scheme described in the article, what do you think are challenges that the company will face to sustain its growth?
• Briefly describe a strategy to address the most compelling challenge facing the organization.

Reading Material:

Berfield, S. & Baigorri, M. (2013). Zara’s Fashion Edge. Retrieved from: https://bambooinnovator.com/2013/11/20/zaras-fast-fashion-edge/#more-33581

James, T. (2011). Operations Strategy. Bookboon.

• Chapter 11 (review)

Lu, D. (2011). Fundamentals of Supply Chain Management.  Bookboon.

• Chapters 2
• Chapter 8