You should find a sport marketing related issues from newspaper or magazine article (e.g., Sports Illustrated, Street & Smith’s SportsBusiness Journal, Fortune Magazine, Forbes, and USA Today, etc.). Then, write a case report after reviewing and analyzing the article following the format of case report.

The case report must consist of

(a) case summary

(b) analysis of 4Ps and target market

(c) key takeaways from the case

(d)discussion topics for the class.