Explain how marketing helps business and address challenges in competitive markets. Identity marketing solutions to address a particular business challenge. Describe the impact of globalisation on competitive markets.

Introduction to marketing

This assignment involves producing a short report that seeks to develop your understanding and awareness of marketing and its component elements in use of the marketing mix to operate and manage key business objectives. By completing these tasks, you would be demonstrating your knowledge of marketing within a business context and some of the challenges or issues faced by businesses.

LO 1 Demonstrate an understanding of the marketing mix

LO 2 Explain how marketing helps business and address challenges in competitive markets

LO 3 Identity marketing solutions to address a particular business challenge

LO 4 Describe the impact of globalisation on competitive markets.