How do you motivate them to make loans a priority when it is only 1 of 110 different services they offer? How do we motivate a huge corporation to build a different companies products into their own?

Motivating B2B Relationship

If you are a loan company that has a partnership with a major insurance company how to you motivate them to make loans a priority when it is only 1 of 110 different services they offer. They offer auto insurance, life insurance, rental dwellings, homeowners and investment services. Even though they make more money when they write a home loan considering it only takes 15-20min and it pays a lot in one lump sum. Their argument is that when they write insurance it pays them for as long as they have insurance. They are also nervous about hurting a relationship they have with someone in their book of business. The insurance companies even know the more services they enroll a client in the stickier they become and the less likely they are to cancel any of the services. How to we motivate a huge corporation to build a different companies products into their own.

Another problem we have is motivating. These people are already rich. They are business owners who have multiple staff members.

Another problem is getting the team members to ask loan questions during insurance opportunities since they cannot get paid it is against the law. It is hard to motivate someone to do something extra if they are not getting paid. How do you keep someone engaged for no pay.