What benefits do you get out of this brand? What brand associations do you have for this brand and where did they come from? What brand strategies does this brand use and why do you think they use them?

Brand

Chose a brand you are familiar with. What benefits do you get out of this brand (not the product, the brand)? What brand associations do you have for this brand and where did they come from? Finally, what brand strategies does this brand use and why do you think they use them?