Write your article by piecing together the six bits of expertise, as well as an introduction that says something along the lines.

Social Media Marketing

The student will write an expertise article that compiles six short paragraphs from an industry “expert” on the preapproved topic (Social Media Marketing is the topic approved). Students will solicit the paragraphs from the expert, add an informative introduction paragraph, and add two concluding paragraphs that synthesize the expert opinions of the contributor ( about the five different paragraphs). Ask if the expert can write six short paragraphs (four sentences) about the topic. The assignment serves multiple purposes: (a) an investigation of expertise as a brand attribute; (b) an application of cobranding for professional brands; (c) the opportunity to connect with an industry expert in a manner that builds their brands and builds the student’s brand in a digital environment.

Objectives, and Strategies

1.Write your article by piecing together the six bits of expertise, as well as an introduction that says something along the lines of “I asked an expert in the field their thoughts on [Social Media Marketing] and here’s what they said.” (Something like this, but not necessarily this.)
2.Write a concluding two paragraphs that summarizes and synthesizes. This is your chance to show your wisdom and knowledge and how you can be the person who ties everything together for your readers. Add something new if you feel it’s appropriate. Remember, YOU are an expert in this area as well. Your conclusion can include a story from industry, an experience you had, your thoughts on how several of the ideas tie together even if at first, they seem opposed, etc.