Identify the functions of digital marketing intelligence and data analytics and critically analyse commercially successful corporate digital footprints in relation to these information channels.

Digital leadership in a world of change

You can choose a business of your choice and prepare a report. In this assignment, your task is to analyse the recent global business environmental issues which may impact on the business.

Note: Words used in applied models, tables; charts etc… within the main body of the report are NOT included in the report word count. Content placed in the appendices MUST have a clear connection to the main body. Any work copied and paste into the report and/or the appendices that is not discussed, analysed or mentioned will not be considered by the marker.

Suggested Report Structure.

Front Cover page

Executive Summary (150 Words)

Contents

Introduction

Purpose of the report & structure (200 words)

The Organisation & Industry Overview and impact by Covid -19 (200 words)

Critically evaluate the theories, methodologies, and approaches to e-commerce across devices and apps. (600 words)

Evaluate the potential threats and emerging legal frameworks that could cause major business disruption, and/or reputational collateral loss, either emanating from, or being introduced into, the digital, cyber sphere. (600 words)

Identify the functions of digital marketing intelligence and data analytics and critically analyse commercially successful corporate digital footprints in relation to these information channels. (600 words)

Identify and evaluate current challenges and future direction of business risks and threats that emanate from the digital/cyber sphere, and which may significantly impact C-suite governance and business responsibilities. (600 words)

Recommendation (400 words)
Conclusion (150 words)