What have you identified as the ‘key challenges’? What approaches to & methods of employee engagement, employee retention and change management have you identified in the McDonald’s case study? How have you related these to the literature?

McDonald’s UK

1. Critically evaluate the approach McDonald’s has taken to addressing the HR problems it faced across the organisation. (This is worth 60% of your final mark).

2. What future HR challenges can you foresee, and what recommendations wouldyou make for addressing these? What other initiatives might the company consider introducing to further increase levels of employee engagement and retention? (This is worth 40% of your final mark).
Given the emphasis in this module is on the practical application of theory within the HRMarena, it is important that your assignment clearly draws on relevant theories and models in analysing the case study. The lectures and seminars, together with the textbooks and additional reading provided for the module will constitute a good starting point, but you mustalso read more widely around your chosen subject. The marking criteria for the assignment is provided on Moodle. You need to pay attention to:
1. A well-written, well-presented, clearly structured and well-argued piece of work.
2. The demonstration that you have understood and applied relevant theories in your answer.
3. Evidence that you have read and understood the case study.
4. Critical analysis and insight; in other words, it is important not to just describe your views, but rather you need to weigh up one argument against another, using academic sources, and then come to a considered view based on the available evidence.
5. Evidence that you have read and understood a range of academic journal articles. It is not enough to rely solely on textbooks for your assignment. We are expecting you to conduct independent research to find relevant articles. You will find some on the CB9046 Moodle site that will be a useful start, but you are expected to go beyond the resources already
provided to you.

Hints and Tips:
When researching and planning this assignment ask yourself the following questions:
◦ What is your interpretation of the question?
◦ Which theoretical frameworks are you drawing on?
◦ What have you identified as the ‘key challenges’?
◦ What approaches to & methods of employee engagement, employee retention and change management have you identified in the McDonald’s case study? How have you related these to the literature?
◦ What is your proposed structure of your argument? Is it clear & logical?
◦ What are your recommendations?
◦ What supporting evidence – theoretical & practical i.e. supporting sources/references
◦ How does this map to the marking criteria for this assignment?