. As the CMO of a consumer technology company, discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy. How would your response differ if you managed a business technology company?

Marketing Persona and Strategy

Answer the following 2 questions

(One page per question)

1. As the CMO of a consumer technology company, discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy. How would your response differ if you managed a business technology company?

2. Develop an important new buyer persona for your company. What are the consumer values and marketing implications of this persona?