Logistic Clusters: Excelling the Logistic Management of Coyote Logistics’ Operations in Northern Europe
Learning-objectives:
Explain and discuss the characteristics of logistics clusters using relevant theory
Identify and discuss logistics actors and activities of logistics clusters and how they relate to global supply chains
Explain and discuss the role of networks among logistics cluster actors for supply chain efficiency
Identify and characterize the main logistics clusters in Europe and globally
Analyze a Danish logistics cluster and make comparisons to Vancouver and Shenzhen
Formalia
You are assisting the manager of an international logistics company that is reviewing different locations in Northern Europe for setting up an important customer’s supply chain.
You are supposed to come up with a report that should support her proposal for the customer. The report should take the point of departure in the logistics company’s own organizational set-up and capabilities.
The manager has recently heard about the topic of logistics clusters and wants you to emphasize this aspect in the design of a global supply chain in the review report.
The manager is an academic herself and wants theory and references in your report so that she can be sure that your analysis is sound and well grounded. She also wants a proper problem statement, research question(s) and research design followed by the analysis and concluded with the answer(s) to the research question(s).
The specific questions that the report should address are the following:
What is your advice on where to locate the logistics and supply chain activities of the company? Here she wants a comparison of two potential clusters where she is especially interested in what Denmark has to offer.
How do the selected clusters compare to main European logistics clusters?
What benefits will there be from locating the activities in a logistics cluster? What are the prerequisites from capturing these benefits? (Network theory)
How does the Øresund/Greater Copenhagen logistics cluster differentiate from the logistics clusters in Vancouver and Shenzhen?
Your manager would like you to use as much as possible from the curriculum of the Logistics Cluster course, but also recommends you to search for additional information about the selected and mentioned clusters on the Internet. She expects the main emphasis on your answers to questions 1, 2 and 3 but in the end, she will make an overall assessment of the quality of the report. You can freely choose type of logistics company and/or intermediary, customer and the products your manager should help the customer handle.
Selected:
Coyote Logistics
Additional Questions to work with:
How do SCI strategies influence LCB?
How does proximity influence LCB?
How do value added logistics services (VALS) influence LCB?”
How does logistics infrastructure investment influence LCB?
