Analyze Pandora using the value chain and competitive forces models. What competitive forces does the company have to deal with? What is its customer value proposition?

CAN PANDORA SUCCEED WITH FREEMIUM

1. Analyze Pandora using the value chain and competitive forces models. What competitive forces does the company have to deal with? What is its customer value proposition?

2. Explain how Pandora’s “freemium” business model works. How does the company generate revenue?

3. Can Pandora succeed with its “freemium” model? Why or why not? What people, organization, and technology factors affect its success with this business model?