Consumer Behavior
A written overview/research document that aligns key concepts in consumer behavior to the current marketing and purchasing climate that we are experiencing as a result of the pandemic.
The written analysis should:
1. Be focused on current consumer behavior trends happening right now.
2. Analyze a minimum of five key concepts from the following list in the terms of the current marketing and purchasing atmosphere as a result of the pandemic:
1. Addiction
2. Alliance advertising
3. Anchor pricing
4. Attraction effect
5. Availability heuristic
6. Bandwagon effect
7. Barriers to entry
8. Charm pricing
9. cognitive dissonance
10. Cognitive dissonance
11. Compromise effect
12. Consumer decision making process
13. Consumer inertia
14. Disconfirmation theory
15. Divestment ritual
16. Dogmatism
17. Effective frequency
18. Emblematic function
19. enculturation
20. Endowment effect
21. environmental factors
22. Environmental intensity
23. Expectancy Theory
24. Green marketing
25. Greenwashing
26. Hedonic needs
27. Maslow’s hierarchy of needs
28. Impulse buying
29. Inbound marketing
30. Inept
31. Inert
32. Law of small numbers
33. Locus of control
34. Marketing inertia
35. Mass media
36. Omnichannel
37. Predatory pricing
38. Procedural justice
39. Puffery
40. Reference groups
41. Serial- position effect
42. Social dilemma
43. Societal marketing concept
44. Stealth marketing
45. Symbolic needs
46. Teaser ad
47. Tech Adoption curve
48. The availability heuristic
49. Top of the mind awareness
50. Trickle-down effect
51. Variety seeking behavior
3. Be formatted stylishly with section headers: You can find templates on the web, use MSWord Styles, or design your own headers and section labels. Include:
Overview/background section header.
Section headers for each key concept.
Other section headers as needed.
4. Incorporate a minimum of three sources, identified in-text or in footnotes. Please use sources that can be found on the internet. And not from textbooks.
