If you could enter either the value segment or the premium segment of the wine industry, which one would you choose? Why? What insights can you provide about the threat of buyers in the premium wine industry?

1.  If you could enter either the value segment or the premium segment of the wine industry, which one would you choose? Why?

2.What insights can you provide about the threat of buyers in the premium wine industry?

3.If Passalacqua were to purchase the East Side Building as offered and sell 2000 cases per year, what will be the payback period? Make reasonable assumptions to calculate.