Describe the range of marketing strategies applied to pharmacy products and services. Explain the importance of understanding patient needs and motivations when designing marketing approaches.

Understanding and Applying Marketing Strategies

After completing this chapter the reader will be able to:

1. Describe the range of marketing strategies applied to pharmacy products and services.
2. Explain the importance of understanding patient needs and motivations when designing marketing approaches.
3. Describe the four Ps of marketing.
4. Distinguish between a market segment and a market niche.
5. Provide examples of niche markets within pharmacy practices.
6. Explain the value of branding in a pharmacy setting.
7. List the three components of the relationship marketing process.