For this assignment, you are required to address an issue or problem faced by your company of choice (Apple, Inc.) and analyze it using the techniques taught in this course.
This is a key program assessment; the results are used to ensure students are meeting program goals.
Explore news/current events to locate a business that has a complex problem which needs to be addressed. The problem may be related to any business topic (i.e. accounting, marketing, legal, etc.).
It is suggested that you select a recent problem of a public company (the company is Apple, Inc.), which will ensure that you will have access to the information necessary to complete your project.
As you select an organizational problem for your class project, it is important that you select an organization (Apple. Inc.) that is interesting, possibly useful to you in your career, industry, or interests. An organization or industry you are interested in should give you better access to information. Apple, Inc. was chosen because it is a publicly held company that is listed on a major stock exchange in the U.S. and, hence, adequate information may be obtained for the case analysis.