Compare and contrast the marketing research benefits of conducting IDIs. Critically analyse which projective techniques and questions an interviewer should prioritise in an IDI with a prospective student who has recently turned down a university offer.

Individual Depth Interviews (IDIs)

A. Compare and contrast the marketing research benefits of conducting IDIs.

B. Critically analyse which projective techniques and questions an interviewer should prioritise in an IDI with a prospective student who has recently turned down a university offer.