Country Analysis Research Paper: Switzerland

Background:

Your company is introducing a new high end automobile (similar to a BMW, Lexus, Mercedes, etc.) and the company is trying to decide if they should export the car from the U.S. to Switzerland.

Action Items

• You are to complete a country analysis then make a recommendation on whether the company should pursue a more detailed analysis for exporting their upscale car to the country you analyzed. You should consider but are not limited to the following areas (include any type of information you think would be important when trying to decide if your country would be a good or bad opportunity/investment)

o Political/Legal

o Economic

o Trading Conditions

o Socioeconomic & Cultural Aspects