Demonstrate an understanding of a chosen global marketing topic. Evaluate and Synthesize information from at least eight relevant articles in academic peer reviewed journals. Provide a brief critical overview of the research in the chosen global marketing area, based on the articles reviewed.

Cross-Cultural Advertising

Literature review
• Demonstrate an understanding of a chosen global marketing topic;
• Evaluate and Synthesize information from at least eight relevant articles in academic peer reviewed journals;
• Provide a brief critical overview of the research in the chosen global marketing area, based on the articles reviewed;

• Follow appropriate academic referencing style in text and the bibliography.