Food and Agricultural Business
Key Elements of the Report
Structure, grammar, and spelling – 10 marks
Executive Summary
- Well written and clear
- Highlights the key findings and recommendation
- No more than one page but long enough to provide sufficient information for those that might read the report
Logical Headings
Good grammar and spelling
- Read clearly
- Clear and professional formatting
Two to Four Clear and Credible Options – 40 Marks
Clearly state and motivate the idea
- Good justification of market potential
- Description of category and its attributes
- Some supporting information
- How is it different from what is on the market?
- Why would people buy it?
- What is the market potential?
Challenges and Limitations – 25 marks
- Acknowledge and describe the difficulties with the different options
Clear Criteria for Making Recommendations – 15 marks
How should Maple Leaf make the decision? What should the key criteria be to include or exclude an option? Why is each criterion important?
Recommendation on Priority – 10 Marks
- What is your recommendation to Maple Leaf?
- Why are you recommending or not recommending the options?
- How do they fit the criteria?
