Analyze the business and its competitive environment, then create a strategy and implementation plan for the organization.  The project will be presented as a written document of 10 to 20 pages, double spaced, with APA formatting.

Select either an organization you work for or have worked for, or review one of these suggested companies: Apple Inc. or Toyota Motor Corporation.  The student will conduct a strategic analysis including (at a minimum):

  • a SWOT Analysis,
  • a Competitive Environment Analysis, and
  • the current performance and status of the company.

From that analysis the create a strategic direction, including (at a minimum):

  • a mission and vision,
  • the strategic pathway to success for the company,
  • the value chain for the company,
  • the organizational structure that will enable success,
  • an outline of how each functional area of the company will execute the strategy, and

A set of four to six SMART Goals for a typical employee within the company that will align with the company’s strategy