Synthesise airline financial performance metrics to develop a sound basis for financial judgements. Critically evaluate the links between airline corporate strategy and financial performance.

Airline Strategy & Financial Performance

You are required to produce a 3,000-word report which critically evaluates the strategy and financial performance of an airline of your choice. Based on your analysis, you should produce four clear and concise strategic recommendations for this airline. It is recommended that you use the SWOT/TOWS analysis for this report, which requires you to analyse the following:

• Internal strengths
• Internal weaknesses
• External opportunities
• External threats

Upon completion of this analysis, you should produce four key recommendations using the TOWS format:

• S/O Strategy
• W/O Strategy
• S/T Strategy W/T Strategy

Each of your identified strengths, weaknesses, opportunities, and threats should be supported by financial analysis of both operational and financial data. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO2: Synthesise airline financial performance metrics to develop a sound basis for financial judgements.
LO3: Critically evaluate the links between airline corporate strategy and financial performance.