Global Strategic Marketing- Scenario Planning Project
Acting as a Consultancy to a firm same as Amazon & Walmart for next 15 years you have to:
- Develop a scenario planning report for firms operating in the field defined by the activities of Amazon-Walmart.
- Recommend a generic global strategic marketing strategy for a firm in this field.
Testing the scenario:
- How useful would it be to a CEO?
- How consistent is it?
- How archetypical (general) is it?
- Does it describe an equilibrium?
You should consider such factors as: ( 6 slides should be based on these factors)
- The regulatory environment
- Economic conditions
- Social conditions
- Cultural conditions: consumer and organisational
- Technological innovation
- Global and local competitive structures
- In the assignment you need to consider where firms such as Amazon and Walmart will be operating in the future:
- Will they be able to operate on the same global level as they operate today? (Retail outlets / supply chains)
- Will the institutional environment be too challenging?
- Will there be fewer or more economic opportunities internationally?
- Will consumers be more cosmopolitan or more ethnocentric?
