Take a brand and analyze its branding strategy. The analysis should include a) company background information and a current position/situation in the market, b) an employed branding strategy, c) potential brand performance measurement techniques relevant to the evaluation of the effectiveness of a branding strategy, and d) recommendations to improve or sustain brand equity.

Branding

Take a brand (Coca-cola or Nike) and analyze its branding strategy. The analysis should include a) company background information and a current position/situation in the market, b) an employed branding strategy, c) potential brand performance measurement techniques relevant to the evaluation of the effectiveness of a branding strategy, and d) recommendations to improve or sustain brand equity.