Conduct a strategic opportunity analysis of the business What is the company’s strategy? What challenges does the company face in the short term and long-term? What alternatives should be considered to address the firm challenges and problems? And what are the pros and cons of each alternative? Does the company have a sustainable and scalable business model? What course of action do you recommend?

Unilever case analysis

Start with an elevator pitch type summary (one paragraph)

Identify key strategic issues and business challenges in the case and causes of the challenges

Include an overview of the business situation

Create a short company background and overview including products & services, company vision and purpose, development stage, business goals and growth plans

Conduct a strategic opportunity analysis of the business situation

Create a SWOT: What are the Company’s strengths, weaknesses, opportunities and threats?

Identify corporate cultural challenges and opportunities

Conduct a strategic opportunity analysis of the business

What is the company’s strategy?

What challenges does the company face in the short term and long-term?

What alternatives should be considered to address the firm challenges and problems? And what are the pros and cons of each alternative?

Does the company have a sustainable and scalable business model?

What course of action do you recommend? Keep technological aspects in mind when you recommend potential solutions to the firm’s problems and challenges.

Strategic recommendations should be:

Relevant and Specific to the business situation

Backed sound reasoning, qualitative and quantitative facts and analysis

Creative and precise not obvious or generally applicable

Consistent with the company’s goals and vision