Describe the strategy of the two companies in the Indian market by applying the analytical tools we covered on the module including Strategy Diamond model and a SWOT Analysis. Explore the various means of segmenting the customer base and identify the most effective way.

Business Analysis and Consulting

Assessment 2: Business Project
Part 1: Introduction
You are given a business case study of Amazon and Alibaba, two companies that dominate eCommerce in their home countries and some foreign territories. To continue their growth paths and satisfy investors, both need to expand overseas. Because of its size, the Indian market looks attractive to both companies. Whilst Amazon and Alibaba have enjoyed great success in the Western world and in China respectively, the Indian market contains some specific and unique economic and social factors which could prove challenging. The case study explores these issues and examines whether Amazon or Alibaba is a better fit for India. The case study includes both numerical and non–numerical information.

Part II: Instructions
Drawing on the case study you are required to write a 2,000–word project in which you should demonstrate engagement with the concepts covered during the business
analysis part of the module and that you can make practical use of these concepts. You should also apply your own reasoned view of what you have been taught and that you can make your ideas clear in the way you present them in the project.

Content
Conduct a thorough review of the case study and use the tools and analytical frameworks covered in the business analysis part of the module to examine Amazon’s position relative to Alibaba in the Indian market and answer the following questions:
1. Describe the strategy of the two companies in the Indian market by applying the analytical tools we covered on the module including Strategy Diamond model and a SWOT Analysis
2. Explore the various means of segmenting the customer base and identify the most effective way.