Response to Burberry sustainability brief
Assignment Outline:
This assessment is a report response to a real-life client brief (that has been attached and is called “brief 4 Burberry Sustainability”. You will need to design and conduct some research linked to one of the tasks set by our clients. Read the Assignment outline and the Burberry sustainability brief very thoroughly and follow them to the tee. The “Brief 4 Burberry_Sustainability” highlights everything that is required for this response, read it carefully and follow it closely.
Drawing on the debates, resources, theories and speakers you will respond to the brief provided. You should use and incorporate academic literature, your own reflections regarding the contemporary issues, in addition to interview data from stakeholders (not consumers or other students) and the guest speakers. Your report should include an introduction and conclusion. You should also include details about how you have critically examined contemporary issues that are affecting marketing in the global context and how this informs your approach to the brief. Your writing should discuss and apply theoretical concepts and frameworks outlined in the module and the recommended readings.
