IMPACT OF SOCIAL MEDIA ON SPORTS MARKETING – A CASE OF NIKE UK
Objectives:
Typical objectives should be in this flow::
– To review existing literature on e-commerce in the retail industry
– To review literature on the impact of e-commerce and customer relationship, including benefits and barriers, within the context of retail industry in the UK
– Based on research gap, to conduct survey in order to validate research studies
– To analyse and synthesise data using quantitative analytical research
– From data analysis, to make recommendations for effective/successful e-commerce adoption (if research is based on customers – end-user) or implementation (if research is based on organisational/manufacturer perspective)
You can see from above that the objectives must cover your key words (E-Commerce/Impact/customer relationship/retail or fashion industry). The objectives also cover this step: literature review, to research methodology, to data analysis and recommendations/conclusions.]
– To review existing literature on
– Based on research gap(s) identified to carry out research survey (using questionnaire/interviews/focus group, etc) in order to carry out research purpose – investigate factors influencing on students’ willingness to pay z premium for luxury goods, etc (research methodology)
– To analyse and synthesis data using statistical / traditional analytical tools such as SPSS/AMOS/Regression Analysis/nVivo (Data Analysis)
Data Analysis: – Data collection and analysis strategic
You need to explain the strategies for collecting data, how you would select your respondents (randomly or through planned/structured) and how are you going to complete the questionnaire – through named representative or face to face/online. How many questionnaires and the distribution of the questionnaires – is it via depts./services or randomly?
What analytical tool are you planning to use to illustrate and present your data – SPSS/AMOS/nVivo/Bar/Pie chart/Exel?
