Given the case information about Virgin Galactic, the company is making a strong commitment to this business venture so-called “Spaceflight for Tourism” in the US consumer market. Draw your group’s conclusion to critically comment whether or not the idea of space travel would be popular and worth the investment in the US consumer market.

Analysis

 The purpose of this group assignment is to explore how the chapters/PPTs you have read can be used to analyze a real-life case in the context of strategic management.

 Consolidate each member’s pages into a single complete paper. Individual pages/incomplete paper to me CANNOT be marked. Invite a group leader to do the consolidation and make sure the individual pieces flow well in your final product. Ask the group leader (just one representative) to submit the paper via Blackboard (please see the tab: PAPER Info and Submission).

 Make sure you read the Syllabus for additional information. Your Group Paper 2 should provide in-depth discussion and analysis of the following case context. You are specially required to read:

(1) A news release from Virgin Galactic (it is provided on following pages).
(2) Relevant background information about Virgin Galactic.
(3) Relevant concepts you should apply from the textbook.
(4) Internet/Other articles. Be selective as our world is overloaded with information. Data dumping will potentially carry a negative impact for your work. Provide a list of references. Use the following questions to guide your analytical work. They help you focus! Please be reminded that you need to apply the concepts from the textbook and/or PPTs to develop your rationale, NOT merely discussion based on common sense:

1. Given the case information about Virgin Galactic, the company is making a strong commitment to this business venture so-called “Spaceflight for Tourism” in the US consumer market. If you are a consulting group to help investigate the launch and potential trend of space travel for consumers in the United States, discuss how you would do your
complete analysis (the steps) and what strategies/actions should be considered by different business stakeholders (those potentially involved) to reach a higher chance of success for this business opportunity.

2. Draw your group’s conclusion to critically comment whether or not the idea of space travel would be popular and worth the investment in the US consumer market (and the world), and why.