elect a product, service, or corporate initiative that has successfully expanded internationally. Analyse their global business strategy and assess how their strategy aligns with at least one of the strategic frameworks discussed in this module.
Module 8 has explored the considerations that need to be made before a firm decides to enter the international market. Not only will firms need to consider liabilities of foreignness, ownership advantages, and location advantages, they will also need to consider the advantages of internalization. By making use of the OLI and the CAGE frameworks, […]