What are Dyson’s unique resources and capabilities (if any) that gives it the market power to enter this fiercely competitive market?
This assignment is based on electric car industry and Dyson which is positioned as one of the players. See details below: On September 26, 2017, Financial Times announced that Dyson, a British technology group led by Sir James Dyson, famous for its bag less vacuum cleaners was working on a premium electric car to go […]