Explain the role of experiential marketing as a vehicle for building relationships with customers. Evaluate the role and forms of event marketing and sponsorships in a contemporary marketing mix.
Integrated Marketing – Discussion 9 Experiential marketing is a form of marketing that aims to create a personal connection with the target in a tangible, relevant, and meaningful way. To engage with your target in this way requires carefully designed experiences that invite your target to interact with your brand. If you can make that […]