Entries by Eunice

How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products?

1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products? 2. Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for Real Beauty? Why? 3. Do you agree with Unilever’s decision […]

Review and analyse project management disciplines and their effectiveness for organisations

Review and analyse project management disciplines and their effectiveness for organisations Guideline word count: 1500 words Evaluate project management methods, models and underpinning theories Assess the value of project planning methods, individual plans and project management processes for a range of different organisations and business objectives Identify how risk is managed in projects and illustrate […]