Identify and analyse rival theories and concepts which may have been missing in the journal article as well as find alternative explanations for the findings presented in the article.

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Advertising Journal

You will be required to choose an academic journal article about advertising theory published from 2020 onwards. Please make sure that you select an empirical research article based on e.g., qualitative research or quantitative research or mixed methods. You will need to write an essay that presents the theoretical underpinnings of the article and gauge the most important ideas from the selected article and its relationship to advertising theory. You also need to identify and analyse rival theories and concepts which may have been missing in the journal article as well as find alternative explanations for the findings presented in the article. Additionally, you will discuss managerial implications and provide illustrates of advertising campaigns supporting the theory and viewpoints from the article. You need to demonstrate striking personal insight and originality, supporting their arguments with relevant literature.

Explain two conditions that impair visual information processing. Discuss current trends in the research of visual information processing and how they advance understanding of visual information processing.

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Visual information processing

Write a 1,200- to 1,500-word paper in which you examine visual information processing.

Address the following in your paper:

  • Describe visual information processing.
  • Explain two conditions that impair visual information processing.
  • Discuss current trends in the research of visual information processing and how they advance understanding of visual information processing.

Include at least two scholarly articles.

Format your paper consistent with APA guidelines

 

While you are listening to the album make notes about the following questions. How is the album organized? What is different about this album from other albums? What does the album represent? What do various lyrics in the song represent? How do The Roots demonstrate personal responsibility? How do The Roots demonstrate social responsibility?

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The Roots

For this assignment, listen to The Roots’ And Then You Shoot Your Cousin . . . You should listen to the album at least twice. While you are listening to the album make notes about the following questions. How is the album organized? What is different about this album from other albums? What does the album represent? What do various lyrics in the song represent? How do The Roots demonstrate personal responsibility? How do The Roots demonstrate social responsibility?

After you take notes on these issues, think about your discussion board post. Writing is a process, and should not simply answer the above questions. This is where critical thinking and communication are important. Structure an argument about the album with a thesis statement. Then use each paragraph in the post to support your argument. Your argument should be related back to ideas from the course (think about representation, social construction, power, discourse, etc.).

 

Based on the case study analysis, discussion, and textbook reading up to this point in the course, gathered enough information to analyze given aspects of a benefits and compensation package.

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 Total Rewards Analysis

Submit a draft of critical elements A through C of Section I (Total Rewards Analysis) of the final project.

Based on the case study analysis, discussion, and textbook reading up to this point in the course, you should have gathered enough information to analyze given aspects of a benefits and compensation package from the Emerging Pharmaceuticals Case Study and the 2018 Medtronic Benefits data. Address the prompts in the Final Project Guidelines and Rubric document (Section I, Parts A–C) and the Milestone One Guidelines and Rubric document.

 

Describe at least three challenges that project managers face as effective risk managers at Global Green Books Publishing and provide a rationale for your choices.

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CASE STUDY

Read the 9 mini-case study series from the Project Management Institute on the Global Green Books Publishing company before starting this assignment. The readings were assigned during Week 6.

Write an eight to ten (8-10) page paper in which you:

  1. Describe at least three challenges that project managers face as effective risk managers at Global Green Books Publishing and provide a rationale for your choices.
  2. Identify at least three key skills/competencies project managers need to be effective risk managers at Global Green Books Publishing and provide a rationale for your choices.
  3. Describe at least three risk challenges that team members faces when dealing with risks at Global Green Books Publishing and provide a rationale for your choices.
  4. Identify at least three skills/competencies that team members need in order to be effective in identifying and managing risks at Global Green Books Publishing and provide a rationale for your choices.
  5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.

 

Suppose you were in charge of the company during the drop of the revenue recently, what would you do differently for business sustainability or what would you plan next to arrest short term drop in the profitability?

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DISCUSSION QUESTIONS

1.Looking at the growth pattern, would you recommend Almaraito expand internationally? Is the USA that is still the first global economy a best place for business expansion

2.Suppose you were in charge of the company during the drop of the revenue recently, what would you do differently for business sustainability or what would you plan next to arrest short term drop in the profitability?

3.Is diversified ownership affecting the implementation of Islamic concepts in the environment of Saudi market that has presence of high purchasing power customers?

4.What are the most remarkable Quranic principles that can be easily recognized in the organizational culture of Almarai?

5.Is there any problem between Islamic management vis-a-vis a global securitization of trading IPOs for ownership of Almarai, if any?

 

Where and how is the product /or service currently being sold to target customers?

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Marketing plan finished

Distribution

Where and how is the product /or service currently being sold to target customers?
III. Strengths, Weaknesses, Opportunities and Threat Analysis (list 3 or 4 different SWOT areas)

  • a. Strengths are internal capabilities that can help the company reach its objectives.
  • b. Weaknesses are internal capabilities that may interfere with the company’s ability to achieve its objectives.
  • c. Opportunities are external elements that the company may be able to exploit to its advantage.
  • d. Threats are current or emerging external elements that may possibly challenge the company’s performance.

IV. Marketing Strategy 4 P’s – (What logic does the company currently use and what would you do differently)

I. Product Strategy
II. Pricing Strategy
III. Distribution Strategy (Places)
IV. Marketing Communication Strategy (Promotion)

What is it promoting beyond the product? Is it lifestyle, culture change, avarice (greed), or maybe it’s even promoting the greater good. Look at what the ad is promoting and how it is being promoted. What are the dangers if there are any? What are the benefits, if you note them?

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Advertising

Advertisers are seeking to sell products and behaviors to particular groups (demographics) like 18-24 males or 18-34 females or the very coveted 25-54 adults. They market these products and behaviors to the demo in specific ways.

For this essay, you will be analyzing an advertisement and pulling it apart to see just what demo the ads are targeting and the devices the advertisers are using to create a message for this demo. You will be scrutinizing everything in the ad, from the colors, the models, the text, the product placement, what is shown, what is not shown: look at all of these elements to determine what the demo is, what action the advertiser is seeking and how those devices will work to get the demo to act.

Beyond just running down the list of what the ad shows or cataloguing the elements, look at the implications of the ad itself. What is it promoting beyond the product? Is it lifestyle, culture change, avarice (greed), or maybe it’s even promoting the greater good. Look at what the ad is promoting and how it is being promoted. What are the dangers if there are any? What are the benefits, if you note them?

Think of a time in your life in which you have participated in the path of the Hero’s Journey. Use a free online application to create an infographic.

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 Hero’s Journey

Joseph Campbell’s theories on mythology and the Hero’s Journey connect mythology to our everyday lived realities. In this module, you learned that all myths follow the arc of the Hero’s Journey and that the Hero’s Journey is as influenced by real-life experiences as it is the inspiration for future human creation.

Instructions: Think of a time in your life in which you have participated in the path of the Hero’s Journey. You could have been any of the main characters—the hero or a figure supporting the hero.

Use a free online application (Canva, Piktochart, etc.) to create an infographic that includes an explanation of the following:

  • Each of the ten steps of the Hero’s Journey as it relates to your situation
  • Which role you played
  • What the call to adventure was
  • How the journey unfolded during each of the ten steps

 

Give the reasons behind their success? What is the added value of this marketing campaign for the company/organization?

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Report + Presentation PowerPoint

Write a report discussing the following points: ( 600 min – 700 max) words

Two of the most creative/successful social media marketing campaigns name in Saudi Arabia (In 2021-2022). For each campaign

  • :§ Give the reasons behind their success?
  • § What is the added value of this marketing campaign for the company/organization .

Two social media marketing campaign name in Saudi Arabia that failed (Last two years). For each campaign:

  • Give the reasons behind their success?
  • What is the added value of this marketing campaign for the company/organization?

Notes:

  • Why did the social media marketing campaign fail?
  • And what can we learn from them?