Demonstrate your comprehension of the IMC concept and practice. Provide your analysis of the chosen IMC campaign. What is the format? What is the Required Content, Procedure, and Evaluation?

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Reaction Paper Instruction and Rubrics

During the semester, you will conduct an individual reaction paper. You will work on an advertising/IMC campaign. This is a case study assignment on a selected advertising campaign, but we will focus on the IMC aspects of the campaigns beyond advertising. Find an IMC campaign and analyze its message and media strategy based on IMC principles you learned in class and your text. Try to address how each area of the campaign collaborates to make the brand stronger in an integrated manner. In the paper, you will introduce the campaign briefly in the beginning. Tell me the brand, advertiser (if different from the brand name), campaign period, goal(s) of the campaign, major message and media strategy, and your analysis/reaction (This is the most important component for evaluation; your critique). What is good and what should be improved? This assignment is to help you critically analyze IMC campaigns.

What is the purpose?

  • Demonstrate your comprehension of the IMC concept and practice.
  • Provide your analysis of the chosen IMC campaign. What is the format?
  • Reaction paper according to the format in the following guide. What is the Required Content, Procedure, and Evaluation?

Procedure: For this assignment, you choose an IMC campaign of your interest (please see the list of archives below. The campaign should be after 2019 (not before). You will review the campaign and write a 3 page (no less than), single-spaced reflection. In this write-up, you will be graded on your insight on the strategy of the campaign, and your ability to link campaign features to IMC principles. Simply providing a summary or description of the campaign will not receive high scores. Your reaction paper assignment will ask you to address specific areas (this is your choice of interest; choose what you want to focus). You must list each area as a sub-head (separate section) in your write-up and each area should feature relevant principles from class discussions and your text. A reflection paper must be submitted through the course Brighspace shell as a Word document (no pdf). You must use 12-point Times New Roman font, single space, one-inch margins all around. Deadlines are listed on the syllabus.

  • IMC Archives:

CLIO https://clios.com/awards/winners

AdForum https://www.adforum.com/

Ads of the World https://www.adsoftheworld.com/

Advertising Age https://adage.com/

WARC https://www.warc.com/

Cannes Lions https://www.lovethework.com

Effie Awards https://www.effies.com.au/Winners-.aspx

AME Awards https://www.ameawards.com/

ispot.tv. https://www.ispot.tv/browse

  • Evaluation Criteria/Rubrics: See Page 2
  • Content: The specific content is provide1d below.

 

Reaction Paper:

Sub-heading guide

(1) Overall advertising/IMC strategy: Please discuss the overall advertising/IMC strategy of the campaign? (e.g., segmentation, targeting, brand positioning). If possible, please discuss how it addresses campaign goals.

(2) Message strategy: Please discuss the message strategy (e.g., message appeals, main points). If possible, please discuss how it may resonate with target audience.

(3) Media/Channel strategy: Please discuss the message delivery approaches no matter what the channels are. (e.g., mass media, PR, sponsorship, digital, social media, games, apps). If possible, please discuss how it connects to target audience media behavior.

 

Explain campaign building process. Identify different roles and relevance of different media to consumer lifestyles. Understand multi-media content creation process and their impact on the planning framework.

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Advertising communication

CLO1.1 Explain campaign building process.

CLO1.2 Identify different roles and relevance of different media to consumer lifestyles

CLO1.3 Understand multi-media content creation process and their impact on the planning framework

CLO2.3 Apply key tools and methodologies

CLO3.1 Demonstrate knowledge of ethics and principles of professional conduct in the advertising communication/creative profession.

CLO3.2 Demonstrate capacity for independent study.

CLO3.3 Demonstrate ability to work in teams

CLO4.1 Use tools to research trends in media and new media in order to deliver a coherent project that is related to the dimensions of context

CLO4.2 Demonstrate ability to communicate effectively in written, oral, and visual formats with different audiences.
Assignment description:

Choose a local/regional brand and suggest a concept for a CSR initiative that is contestant with its brand values and strategies. Construct a communication strategy and provide a media plan outline. Remember your campaign should be in Arabic and targeting the Saudi market.

 

What is the budget for the 3-day sale? Discuss the local television channels and magazine, billboards or local newspaper you are going to advertise in. State why you are going to advertise the television channel and print that you chose. Include the amount of the ads for each medium.

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Advertising budget

Write a paper of 600-750 words in which your group develops and describes an advertising budget for a local big box retailer (use Target) for a 3-day sale.

Cost- What is the budget for the 3-day sale? Discuss the local television channels and magazine, billboards or local newspaper you are going to advertise in. State why you are going to advertise the television channel and print that you chose. Include the amount of the ads for each medium (TV, newspaper and etc.) Remember the time of day determines the cost. (100 words)

Reach- Give definition of reach and how any people your different mediums will reach the target market. How far in advance will you start airing the advertisements and why? ( 100 words)

Coverage- What area are you covering, city and state. What are your goals for the company as it pertains to the number of people you want to reach. (100 words)

Frequency- How often are you going to run the advertisements? Will there be a specific time of day that is most beneficial to run the commercials? (300 words)

 

How am I representing Christ? Are my actions Christian? Is my leadership Christian? Is Christ guiding my thoughts and decisions, especially relative to the work of the Kingdom of God?

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Pridgen’s Passions

These are words that nuance and are associated with the 4 Ps listed on the Pridgen for Zion graphic (Pastoral, Prophetic, Personal and Proven).

At the very center of my campaign graphic is a Christian cross. The cross symbolizes a Christ that is centered in this campaign and a campaign that is centered in Christ.

1. Christian Leadership–

As Christian Leaders we must constantly do a self-assessment that asks the questions – How am I representing Christ? Are my actions Christian? Is my leadership Christian? Is Christ guiding my thoughts and decisions, especially relative to the work of the Kingdom of God? Christian Leaders must both possess and engage this essential quality to be known as children of God.

For all who are led by the Spirit of God are children of God. Romans 8:14 NRSV

  1. Christian Formation–

Christian Formation is how we grow into the image and character of Christ through the work of the Holy Ghost in our lives. This is not a quick fix, once and for all work, but rather a slow, day by day, moment by moment process as believers daily engage God’s precepts while seeking to be formed like Jesus, by Jesus. The work of Christian Formation is the undisputed responsibility of the church.  The Lord Jesus Christ expects the church, the ecclesia/called out ones, to be and make disciples and help them grow to maturity.

Do not be conformed to this age, but be transformed by the renewing of the mind, so that you may discern what is the will of God—what is good and acceptable and perfect. Romans 12:2 NRSV

3. Christian Theology–

Theology is the study of God. Christian Theology is the learning and study of God from a Christian perspective, incorporating both its beliefs and practices.  Learning, teaching, preaching, and living the Word of God has been and will be the only thing that saves and sustains the church of God.  The word of God is what we need more than anything!

The grass withers; the flower fades, but the word of God will stand forever. Isaiah 40:8 NRSV

Elevator pitch need to include your introduction, what you do now. what you can offer of value to a potential employer, what you want from the contact, and how you will follow up.

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Elevator Pitch

200-300 words elevator pitch on an app for people find parkings at someone’s house. (like Airbnb, but for parking). This is allow people to park at local resident’s house near big events.

Elevator pitch need to include your introduction, what you do now. what you can offer of value to a potential employer, what you want from the contact, and how you will follow up.

 

To assist in assigning reviewers and for use in the final program and Proceedings, if selected, describe your submission in 200 words or fewer.

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Ethical and privacy issues in metaverse advertising

How to Prepare Your Submission for Confmaster

Set your email filter to accept email from confmaster.net.
All authors must be accurately listed with their information. Enter the authors or session participants in the order you wish them to be listed on your paper or special topics session in the conference program, should your submission be accepted. Check your spelling.
•Do not spell any names in all capital letters

Provide the formal paper/session title. Use The Chicago Manual of Style format. This is the standard style for all AAA journals (JA, JCIRA, JIA). If in doubt, consult a recent issue of Journal of Advertising, JCIRA or JIA for style guidance.

Capitalize the important words as if you were writing the title of a book for its front cover.
a. This is correct: The Three Bears: One was Found Sleeping
b. This is incorrect: The three bears: One was found sleeping
c. This is incorrect: THE THREE BEARS: ONE WAS FOUND SLEEPING

Abstract: To assist in assigning reviewers and for use in the final program and Proceedings, if selected, describe your submission in 200 words or fewer. Do not use indents or separate paragraphs. Single space the Abstract when entering it into the Abstract field. Spelling and grammar are critically important. Spell check! Avoid use of symbols if possible as they may not translate when we download them. prepare and upload your submission in Word. Remember to remove names, track changes/comments, or other identifiers and only keep the title to allow for blind review before uploading. Word has included an option that allows you to remove identifiers easily.

  1. Select Options from the Tools menu.
  2. Click the Security tab.

3. Under Privacy Options, select the box next to Remove Personal Information From the File on Save.

4. To insure that all tracked changes are removed from the manuscript before it is sent, select the box next to Warn Before Printing, Saving Or Sending A File That Contains Track Changes or Comments.

5. Click OK.
Use Arial Font or Times Roman, 12 pt., double–spaced, and limit your submission to 30 pages, inclusive of references, tables, figures and appendices. Papers exceeding the page limit may be desk rejected by the conference chairs.

Create a brochure announcing the Academic Symposium 2022. Include the date, the time, the place, the Keynote speaker and brief bio, the panelists names.

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The Academic Symposium 2022

This week create a brochure announcing the Academic Symposium 2022. Include the date, the time, the place, the Keynote speaker and brief bio, the panelists names (You can use your classmates names or make them up but don’t forget to include your own name). On the back of the brochure you must include a brief feedback questionnaire.
You may also include pictures but they are not required.

What television channels should the advertiser use? Specifically list the names of the TV channels. Consider location of market. Are the channels local, national, on satellite, on cable? How often should the ad run? What would the message/call to action of the ad be? What radio channels should the advertiser use? Specifically list the names of the radio channels. Consider location of market. Are the channels local, national, or online? How often should the ad run? What would the message/call to action of the ad be?

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SnapGrip Ad Campaign

-Conduct research and propose an advertising campaign for ”SnapGrip” kickstarter.

-Propose how the project or organization selected should advertise its product or service. Each of the bulleted items below should be a heading in your paper.
*State the product or organization selected.

*Target Market: Describe the primary target market for the ad; include demographics and psychographics. Be specific.
Propose how the product or organization should advertise as follows. If you do not propose that the advertiser use a type of advertising, explain specifically why that advertising channel/type would not be effective for the advertiser.

*Television: What television channels should the advertiser use? Specifically list the names of the TV channels. Consider location of market. Are the channels local, national, on satellite, on cable? How often should the ad run? What would the message/call to action of the ad be?

*Radio: What radio channels should the advertiser use? Specifically list the names of the radio channels. Consider location of market. Are the channels local, national, or online? How often should the ad run? What would the message/call to action of the ad be?

*Magazines: What magazines should the advertiser use? Specifically list the names of the magazines. Consider location of market. Are the magazine print or online? How often should the ad run? What would the message/call to action of the ad be?

*Newspapers: What newspapers? Specifically list the names of the newspapers. Consider location of market. Are the newspapers print or online? How often should the ad run? What would the message/call to action of the ad be?

*Direct Marketing: Should the advertiser use direct marketing? How? How would it do this? How often should the direct marketing run? What would the message/call to action of the direct marketing be?

*Digital and Social Media: Should the advertiser use digital and social media? How? How would it do this? What would the message/call to action of the ad be? *Define the channels that the advertiser should use, and explain how the advertiser would specifically use each channel to reach its market.

*Sales Promotion: Should the advertiser use sales promotion? How? How would it do this? How often should the sales promotion run, what would the message/call to action of the sales promotion be?

How might the product featured in the U.S. ad need to be marketed differently for an international market? Describe at least two ways it might need to be marketed differently. Pick a different, non-U.S/Canada/Mexico market. Then explain how the product marketing could be affected by the different market and how product marketing is conducted there. How might the product features in the U.S. ad be priced differently in an international market? What factors could influence a different pricing strategy? Pick a different, non-U.S/Canada/Mexico market. Then explain how the pricing could be affected by the different market and how pricing is conducted there.

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Ram Ad Campaign

1. Conduct research and evaluate a U.S. advertising campaign/commercial/ad/video. U.S ad link: https://www.youtube.com/watch?v=tlxlXI4DnsI

2. In the attached APA formatted document, identify how each of the following components of a U.S. advertising campaign might need to be adapted to an international market. Each of the bulleted items below should be a heading in your paper.

State the advertiser, campaign, and year.

Product: How might the product featured in the U.S. ad need to be marketed differently for an international market? Describe at least two ways it might need to be marketed differently. Pick a different, non-U.S/Canada/Mexico market. Then explain how the product marketing could be affected by the different market and how product marketing is conducted there.

Price: How might the product features in the U.S. ad be priced differently in an international market? What factors could influence a different pricing strategy? Pick a different, non-U.S/Canada/Mexico market. Then explain how the pricing could be affected by the different market and how pricing is conducted there.

Place/Distribution: Conduct research to discover how the U.S. product could be distributed abroad (this will be specific to the type of product). How could distribution affect the marketing or design of the product in an international market? Pick a different, non-U.S/Canada/Mexico market. Then explain how the distribution could be affected by the different market and how distribution is conducted there.

Promotion: How might the U.S. ad need to be designed or marketed differently? What factors could affect the promotion in an international market? Pick a different, non-U.S/Canada/Mexico market. Then explain how the promotion could be affected by the different market and how promotion is conducted.

Using the same scenario as above, imagine that you have just discovered the error with the PVP data recording process. Write a bad news email to your boss, Ariana Davis, alerting her to the problem.

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Message 2: Bad News Email

Lead Intern
You’ve been assigned to communicate with Deborah Lane, the manager of the Florida Hotel and Conference Center, whom you’ve contracted for your November event. With the event only two weeks away, you receive an email from Ms. Lane letting you know that the hotel can’t meet your room demand for the dates selected, as a plumbing issue has restricted the number of rooms available. She now only has guest rooms for 250 guests, and one of the conference rooms is unavailable, too.
Write an email to your boss, Samantha Jones. Forward Ms. Lane’s email, but edit the subject line of the original message (“Re: November Medical Technology Conference”) as appropriate.

In your email:

• Explain the bad news
• Request instruction for how to proceed, and if you like offer an idea for resolving the situation.
• Control the tone of your message

Remember: in this bad news message the bad news is urgent, and you are sending the message “up” to your boss.

Project Manager
Using the same scenario as above, imagine that you have just discovered the error with the PVP data recording process. Write a bad news email to your boss, Ariana Davis, alerting her to the problem.

In your email:
• Explain the bad news
• Offer a resolution and request a meeting to discuss
• Control the tone of your message

Remember: in this bad news message the bad news is urgent, and you are sending the message “up” to your boss.